Source: Business Marketing Tools
In this review I walk you through the new online system Clickfunnels.
As I’m writing this, it is still in closed beta, so some of my points might change as the product goes out of beta.
ARTICLE UPDATED WITH INFORMATION FROM THE PUBLIC 2.x RELEASE!
I’ll have to test out the new system and I will update this review in a short while.
The background for me writing this Clickfunnels review is that I’ve been a customer since the beta and using the system for almost four months. So this is not just some quick at a feature set and an affiliate link.
What is Clickfunnels
Since Clickfunnels does so many things, it’s hard to difficult to articulate just what it is in just one word.
Is it a landing page and sales page designer/editor?
To start out, it’s an easy to use page designer, like we know from other systems like LeadPages. Just like LeadPages, they offer a long list of templates and let you change any content you like, however, confined to the fields that the template provides you with.
This gives you some awesome looking pages without you having to be a designer or developer (or even pay for one).
Over the past couple of years we’ve seen a lot of these page designers, some offer more freedom, like the Optimize Press 2.x plugin that is more a drag and drop designer, and in the other end of the scale LeadPages which it’s based on templates.
I might sidetrack a bit, but I was really disappointed with OptimizePress 2.x when it came out, because it was slow and I really just wanted some nice looking page templates for my landing and sales pages.
And then I’ve jumped on the LeadPages bandwagon and done a bunch of landing pages on their platform. Most of the time getting a 40%+ conversion even without me is being a professional copywriter.
Clickfunnels is a lot like LeadPages when it comes to the designer.It’s intuitive, easy to use and they offer a lot of cool templates.
They are still adding templates and they are also starting a marketplace where you can upload your own templates and even sell them (just like LeadPages I might add).
But wait there’s more….
But now the similarities to other systems stop. Because, as the name implies, the core of Clickfunnels is not the page itself, but the sales funnel that it is a part of. Clickfunnels know that a landing or sales page will never stand alone, it will always be a part of any part of the funnel.
So besides the page designer, you can create your entire sales funnel inside the system.
But that is not all; Clickfunnels comes not only with page templates but alsofunnel templates. Want to make a funnel with a landing for a webinar registration page? That leads to a thank you page? That includes a live webinar page? That has a page for the replay? That leads to a sales page?
No problem, Clickfunnels has you covered.
Actually, you can do webinars and membership sites directly from Clickfunnels. No need to use other systems. I know that LeadPages also have some templates for webinars, but they do not have the option to send out emails to different segments, like “send email to all who did not participate” or “send email to all who watched but didn’t see the offer“. Clickfunnels can do this!
Heck, I’m currently using the Easy Webinar Plugin and it can’t segment emails like this.
Another thing to note is that Clickfunnels even does billing right inside the system. You can in a few minutes link a Stripe account with your Clickfunnels account and bingo! You can now make sales directly from inside your sales pages in Clickfunnels.
What I like about Clickfunnels
So why am I really excited about Clickfunnels?
First off I like its focus on the entire funnel! More expensive CRM systems like InfusionSoft typically have a focus on the lead/customer and how their behaviors are, over time, and can also setup processes that people get through, however, they do not have a page designer that is as easy to use (with top converting templates), and also don’t have all the add-ons like webinars and membership sites.
Second, I actually like that it is “self-contained”. This one system will literally be able to replace 3-4 other systems I’m currently using (like my webinar system, billing system, split testing system and page designer).
It really has enormous potential.
What I don’t like about Clickfunnels
While it was in beta, there were still a bunch of minor glitches in the templates. The designer works really well, but the actual templates are quite faulty. Also, I found several templates where you could not change all texts, which is kind of a show stopper for me when I want to use it for the Danish market (and I can’t change the English words).
This has improved a lot with the public version 2.x release.
Also the price point might turn some people off. Right now the price point is $97 per month, which is more than a system like LeadPages. However, if you look at what you’re actually getting and all the other systems you can replace, I think it’s a quite fair pricing.
Since I’m the one that is using WordPress for pretty much everything, I kind of miss the awesome WordPress integration that LeadPages has. Sure, you can embed something on your site using an iFrame, but that’s just a “hack”.
So instead of having the landing page directly on your site, you will typically create a subdomain and point that to Clickfunnels. That means that if your site was called “awesomeness.com”, you could create a “flow.awesomeness.com” and point that domain to Clickfunnels and have all your Clickfunnels pages being served from that.
When you try to do everything, you might not do the individual thing as well as others who are specialized in this. I haven’t tried the membership part of Clickfunnels, and I probably won’t replace my WordPress and Wishlist Membercombo out anytime soon.
Who else wants an integrated system for landing pages, sales pages, webinars, billing and more?
If you don’t receive any technical skills, don’t require paying a designer each time you need a page, but still want top converting landing and sales pages? Then Clickfunnels should be something you would want to check out.
I have been a satisfied customer with LeadPages up until now; however, I haven’t seen anything like Clickfunnels to date. No other product tries to integrate the entire sales process like Clickfunnels does.
Clickfunnels Review: Powerful Ways to Use the System
I’ve literally passed a vast measure of time on this review and using Clickfunnels so I’m fairly sure I’ve had enough experience to insure a portion of ground here.
But in case you think I must have lost something or would like to take me for anything else, please permit me know in the comments or email me. I will be more than happy to answer questions you might have about Clickfunnels.
A Quick Overview of the Benefits of using Clickfunnels
- It’s super easy to use
- The only system to give you a full sales funnel overview together with an outstanding page designer
- You can create an unlimited number of sales funnels, webinars, membership sites, landing and sales pages.
- You can do split testing easily without external tools
- Tracking conversion throughout your entire sales funnel has never been easier
- You pages look awesome on tablets and smartphones with full responsive design
- Control your brand 100% – from domain to the emails being sent
- Fantastic support
So here’s how to setup an automated webinar inside Clickfunnels
I have recorded a video that shows you the entire process. You can watch it right here:
* I recommend that you watch the video in full screen mode! NOTICE THAT THE VIDEO IS OF THE BETA 1.x VERSION OF CLICKFUNNELS
The video will show you how to:
- Use an automated webinar funnel template
- Use the page designer
- Created targeted emails to your webinar participants
- Setup split testing of the webinar registration page
- Set up the webinar funnel directly on your own domain
Below I have also highlighted the most important steps.
1) Select the automated webinar sales funnel template
Clickfunnels comes with a lot of different funnel templates. These are basically “done for you funnels” where you just need to change the text.
In this example, I simply choose the funnel called Automated Webinar, however there are many more funnel templates like the “Launch Funnel” that gives you a complete Jeff Walker style launch funnel complete with optin page, three free value video pages and one sales page.
Below is a broad list of the funnel templates at the time of writing (some of them just consisting of a single page like the “404 Error Pages”)
- Optin funnel
- Webinar funnel
- Automated webinar funnel
- Invisible funnel
- Launch funnel
- Membership funnel
- Sales video funnel
- Two step funnel
- Micro continuity funnel
- Youtube pages
- Tripwire funnel
- Blackbox funnel
- Thank you pages
- Affiliate center pages
- Presell pages
- Podcast pages
- 404 error pages
- Prelaunch pages
- Sold out pages
- Double opt in pages
- Squeeze pages
Wow, right? I think you get an idea of the enormous potential of Clickfunnels from this list.
2) Select the page templates
Next comes up the template wizard where we need to select a template for each page in the funnel
This is super simple to do, and remember that split testing is built in, so you can quickly test two different templates against each other. In the automated webinar, you have to select templates for the following pages:
Webinar broadcast room
Webinar replay room
Those are the actual pages in the wizard; however I typically also add a sales page to the end of the funnel (since I want to sell something on the webinar 😉)
After the wizard the funnel is displayed nicely as a list of pages where I can track the conversion from each step to the next.
3) Write the copy for the pages
Next I go into each of the pages and change the copy so it’s relevant to my webinar.
The Clickfunnels editor is super easy to use. I didn’t think it could be much easier than LeadPages, but I have to admit that the Clickfunnels page editor works extremely well. It’s easy and quick to change all the texts and images, and it’s also easier to jump between steps in the funnel right from within the editor.
4) Select automated webinar times
Right now at the entire automated webinar feature in Clickfunnels 2.0 is limited to two daily webinars (at fixed times), however I’m sure they’re working on letting you customize this.
Also notice that you can of course still do live webinars at a specific date and time using Clickfunnels, it’s only the automated once that are a bit limited functionality (and I believe that this will change once the platform matures).
5) Setup the email sequence
In the last step I edit the automated emails that go out to the webinar participants.
Clickfunnels can target different audiences among the webinar signups.
As the name implies, it targets all who sign up to the webinar
- Missed webinar
People who sign up, but didn’t see the webinar
- Attended but missed offer
People who observed some of the webinar but did not beat around until the offer was submitted
- Saw offer but didn’t purchase
People who did see the offer but did not decide to purchase
People who purchased your product
Each of these segments can be sent at various times based on the date and time of the webinar. So you can send reminders out to everyone before the webinar starts, and you can target people who saw the offer but didn’t purchase 2 days after the webinar.
Pretty powerful stuff.
6) Setup products and up sells
Last but not least, you barely require adding a sales page and any you might want in your funnel. It’s just as easy as editing the webinar pages.
And that’s it, in the video above I go through, all the steps showing you exactly how doing it.
How does Clickfunnels compare to the competition
But as I wrote in the beginning, there are other page builders out there. So how does it match up against these?
(If you want to see comparisons between Clickfunnels and other systems, let me know and I might add them)
Clickfunnels vs LeadPages
Allow me start out by stating that I’ve been really gratified with my LeadPages subscription. They have some awesome templates and a pretty stable system that just works.
Their support is great; however they have a lot of customers so not super quick.
Clickfunnels has an even better editor (in my opinion) than LeadPages and they have a super quick support. But that might be because they are a new service and they don’t have that many customers.
However Clickfunnels really go beyond the whole page designer thing. While LeadPages also has templates for webinars, they are just that simply templates. They look awesome, but do not contain any special webinar functionality. You can sign up and watch the webinar.
LeadPages does however have an awesome WordPress integration and you can even download the raw HTML and stick it on your own server if you wanted to. They also have other features like the LeadBoxes that creates nice popups on your page.
If you wanted to integrate ClickFunnels with WordPress the only way to this, is currently with an “iframe” that isn’t really an optimal way of doing it.
Also one feature I really like about LeadPages that I would love to see in Clickfunnels, it’s the ability to sort the page templates after conversion.
Now this is just my own analysis of the situation, however I think that LeadPages has felt the breath of this newcomer in the neck, because lately LeadPages have had a very aggressive strategy for getting you to either upgrade or extend your subscription for 1-2 years. But again, it’s just good business to bind your customers to your platform for a longer period, so perhaps it’s just an coincidence.
The Clickfunnels version 2.0 is a pretty big re-write from the beta version that I original worked with (and wrote about). So a lot of the “beta bugs” have been ironed out. So they are really working hard on getting the system perfect.
So right now, I’m considering cancelling my LeadPages account.
Clickfunnels vs OptimizePress 2.x
I was never really that fond of OptimizePress 2.x. I really liked OptimizePress 1.x and just wanted more and better looking templates in 2.x. However they created a super slow drag and drop page builder. Now it has probably improved, but there were a ton of bugs when they first launched it. I bought it, but have really never used it for anything other than tests.
Originally OptimizePress 2.x had one advantage over page builders like LeadPages and Clickfunnels, and that was that it was possible to completely change the template. That means adding new items or removing existing. However with version 2.x that is now also possible in Clickfunnels. And it works way better (not to say way faster) than the OptimizePress editor.
I think it’s a deliberate choice from LeadPages (and originally also for Clickfunnels before they changed it), because it’s much easier to give you some rocking templates that are already converting and getting them to convert for you to. So you can’t really mess the template up too much.
However I still think that Clickfunnels has done the right thing by making the editor even more flexible, while still providing some kick ass templates.
What do you want to know about Clickfunnels?
So there you have it, I’m really excited about Clickfunnels.
(and besides being an affiliate for them, I am also a satisfied paying customer!)
Have I left something out? Is there anything else you want to know about Clickfunnels? Then let me know in the comments below and I’ll add this to the article.
In this article, you will learn about 1) the online marketplace basics and 2) top 5 online marketplaces including how it they work and key features and advantages.
ONLINE MARKETPLACE BASICS
More and more people are recognizing the benefits of online marketplaces. By serving as one-stop shops for businesses and consumers alike, they provide a venue for these parties to meet and close a sale transaction.
Do not confuse an online marketplace with a single online shop. They are two different things. An online shop is often owned by only one business or brand; an online marketplace is a collective of various businesses – of varying scales, selling a wide variety of products. Businesses would upload their product inventory to the online marketplace, where they will be made visible to all visitors of the marketplace and be made available for sale. The online marketplace acts as the “showroom” and, in return, the businesses will pay a certain sum of money to the marketplace, depending on the terms agreed upon, or set by the online marketplace.
But why do these online marketplaces thrive? What makes them the “better alternative” to actual shopping for many people? The benefits of online marketplaces generally differ, depending on the user.
Benefits to businesses
- Online marketplaces act as additional sales channels. Where the usual sales and distribution channels of a retail business are limited to their brick-and-mortar store and a couple of local store branches, online marketplaces offer another outlet to sell their products.
- Online marketplaces have a wider reach, able to reach more people, even from clear across the country or the globe. This means that even small businesses have the opportunity to market and sell their products to consumers from other countries.
- Online marketplaces save businesses the cost and time of establishing their own e-commerce website, maintaining their online store, and the often complicated and time-consuming task of marketing their website, generating leads and optimizing the site to get more traffic.
- Having their products displayed on online marketplaces is another form of advertising or marketing, since businesses are opening their products up to comparisons with their competitors.
Benefits to consumers and product end users
- Online marketplaces offer consumers a wider variety of choices of products. It is highly probable for them to purchase items or products that they would not have been able to access if they stuck to the physical stores within their geographical location.
- Consumers can compare products more easily when viewed through an online marketplace, thanks to the tools and facilities made available by these types of websites. They can freely choose the more affordable products, and even choose the modes of shipment and payments.
- Shopping is certainly more convenient when done through online marketplaces, what with the large inventory of different products that they can browse and go over, without going out of their homes. Consumers can also purchase from these marketplaces through their mobile devices anytime, anywhere. No more waiting for the opening time of a store, or hurry to make a purchase before closing time.
- Consumers can do their research prior to buying anything. Online marketplaces have ratings and review facilities that shoppers can go over, in order to help them decide on what to purchase.
TOP 5 ONLINE MARKETPLACES
Let us take a look at the top five online marketplaces today, and what makes them the best in the industry.
Etsy is an e-commerce website that focuses on handmade, vintage, and novelty items and supplies, ranging from art, clothing, craft, food, jewelry, toys, and various knick-knacks. It has established itself as an online marketplace in the tradition of art, craft and trade fairs. It has become hugely popular among creative and artistic individuals who plan to make money from their craft. Even housewives, students, and part-time workers look to Etsy to conduct their side-businesses and as a way to augment their income. Etsy’s focus on handmade products, vintage pieces and unique items differentiates it from other online marketplaces that sell a wide and almost generic inventory of items.
This site was launched in New York City in 2005 and has been in operation since then, with the number of registered users reaching 54 million as of the end of 2014.
How It Works
Sellers looking to sell their handmade products and vintage pieces on Etsy, and prospective buyers who are looking for such products, must first create an account. Creating an account is free.
The seller must pay $0.20 for every product listing made on the site. The listing will be taken down once it has been purchased, or for a period of 4 months, whichever comes first. Etsy will get 3.5% of the selling price of the product once it has been sold, with the rest of the revenue going to the seller.
Buyers, on the other hand will be able to browse through the many products on the site, or do a search using Etsy’s search function. Once the buyer spots a product he wants to buy, all it takes is one click to add it to his virtual shopping cart, and finalize the purchase.
Key Features and Advantages of Shopping from Etsy
- Etsy successfully made hard-to-find products much easier to find. The online marketplace vets the products or items being sold and makes sure that they stick to a certain standard. For example, they must truly be handmade or handcrafted. If they are vintage items, they must be at least 20 years old. In the case of supplies, they must be of a unique nature, adding to their marketability and demand.
- If you ask frequent buyers from online marketplaces, most of them would say that the easiest to use and navigate would be Etsy. The streamlined buying process offered by Etsy is greatly appreciated by buyers. It features a comprehensive search feature, which can be performed per item, per category, or per shop or seller. It even has a color selection feature, which truly comes in handy for buyers that have a specific hue in mind when shopping.
- Etsy takes on the “suggestive” tack instead of being pushy. It has developed a system for tracking the browsing and purchasing history of visitors and buyers, and personalizes suggestions and email notifications for each individual.
- Etsy offers a very good feedback mechanism, where buyers are asked to leave feedback on the shop or seller, which is aimed at improving the customer experience of other, succeeding buyers.
- Sellers are provided with a plethora of marketing and promotional tools for their shop and their products. One of the tools available to sellers is site analytics (through Google Analytics) to monitor visits on a daily basis, as well as the most popular search terms related to your products or your shop.
- Etsy allows integration with Facebook, inarguably the largest social network in the world today. It is easy to add an Etsy tab to the seller’s Facebook account, so the reach becomes even wider.
- Etsy’s customer support is geared towards all its users: sellers and buyers alike. They even provided various modes of communication and interaction, such as online chat, email, or various social media accounts. Among the various e-commerce sites operating today, Etsy ranks the highest when it comes to customer service.
Currently, Amazon is the largest Internet-based retailer in the United States, now selling everything from books and apparel to furniture, food and toys, as well as consumer electronics. It has also gone into selling software, multimedia products and cloud infrastructure services. What started out as an online bookstore has now become a multibillion enterprise, with separate retail websites for 15 countries.
Aside from retail goods and consumer electronics, some of the other products and services available in this online marketplace include digital content such as Amazon Games and Amazon Music, an online store for original and limited edition fine art pieces in Amazon Art, the internet video-on-demand service Amazon Video, and Amazon Web Services, to name a few.
Amazon was founded in Seattle, Washington on July 5, 1994, and has over 222,000 employees in its payroll.
How It Works
Amazon is already its own brand, creating its own line of products and services. However, many of its sales are also derived from third-party sellers. These sellers use this online marketplace to sell their products. The products will be included in the site’s inventory and, once buyers make the purchase, the sellers are in charge of processing and fulfilling the orders.
Key Features and Advantages of Shopping from Amazon
- Being the largest online retailer in the world means that Amazon offers the largest and most extensive product selections. Therefore, even those hard-to-find items, such as books, records, and music, have a higher probability of being found on Amazon.
- The simplicity of the design of Amazon’s interface makes it easy to navigate and browse. Products are categorized accordingly and systematically. Even the search feature is simple, and can give relevant results that are also organized, depending on the filters applied, such as price, popularity (bestsellers), ratings and customer reviews.
- Amazon also has a solid star rating and review system in place. The reviews may be sorted from the most positive to the most critical, further helping shoppers in making their buying decisions.
- Amazon also makes personalized recommendations and suggestions on other products that customers may be interested in, based on their shopping history and the products that they have browsed in the past.
- Buyers get to enjoy several perks, such as Amazon’s Free Super Saver Shipping, which allows customers to avail of free shipping as long they purchase more than $25 of any of the qualifying goods in a single transaction. There is also the Amazon Prime, Amazon’s customer loyalty program, which offers free shipping and other similar perks.
- Shipping options are flexible, since customers can take their pick of the mode of shipping and handling that is most convenient for them, and most affordable. Their international shipping is also highly rated, which explains the high patronage from customers outside of the United States. To ensure the peace of mind of customers, Amazon also made tracking of shipments available through the site.
Bonanza is never far away from the top five of rankings of online marketplaces, and for good reason, too, as it is able to hold its own against the bigger players. It was launched in 2007 and it didn’t take long before it started making waves, having been named by Ecommerce Guide as “The Best eBay Alternative We’ve Seen”. It was followed by more recognitions and awards and, in 2014, EcommerceBytes also named it as the “Most Recommended” as well as “Best Overall” online marketplace.
The business model of Bonanza puts the entrepreneur in the middle of it all. It gives opportunities for entrepreneurs and small businesses to create an online business easily, without having to jump through hoops and loops to do it by on their own. This online marketplace specializes in the selling and buying of items that “aren’t shiny, new and mass-produced”. These include items such as collectibles and novelty items, hard-to-find books, videos, music and records, jewelry, stamps, and sports and other memorabilia.
How It Works
Buyers and sellers can create a Bonanza Account for free, and its integration with Facebook and Google means that users can also use their accounts with these two social media platforms to create an account with Bonanza.
Sellers can make postings and upload pictures of the items they are selling – for free. Similarly, buyers can browse through the items available for sale and place orders – for free. Of course, once they have entered into a sale transaction, that is the only time that they will pay something.
Key Features and Advantages of Shopping from Bonanza
- Listings are free and have an unlimited posting period. Sellers can list their items for sale without having to pay anything. What makes it even better for sellers is that the listings will never expire. It will always appear on the site, unless the seller removes it because it is already unavailable. Sellers also do not have to worry about any monthly store fees.
- Higher share for sellers. Naturally, Bonanza also has to make money, and that is when sellers are able to make a sale. However, they only get a fraction of what other online marketplaces take from the sale. The sellers get to keep around 97% of the money they made from selling on Bonanza.
- Bonanza offers free distribution services. It features one-click publishing, which essentially takes care of the advertising. Every listing made will be sent and published directly to Google, Bing, and all other major buyer channels, including Nextag and Pricegrabber.
- Excellent customer service. Bonanza has always been rated highly for its customer service, as it practices a seller-centric and customer-first philosophy.
- Very good communication channels. When it comes to communication, Bonanza seems to beat all other online marketplaces. A great example would be how it provides every store or seller with a built-in chat function, and also gives them more customization options, so sellers can communicate better and more directly with buyers.
Ruby Lane (www.rubylane.com)
If you are looking for anything vintage, the best online destination is Ruby Lane. It is the largest curated marketplace for art, antiques, vintage fashion, and vintage collectibles. Some of the Lanes, or categories, of items or products included in the site’s inventory include Antiques, Fine Art, Furniture and Lighting, Glass, Jewelry, Silver, Vintage Collectibles, and Vintage Fashion.
Currently, Ruby Lane boasts a list of close to 3,000 dealers from around the world.
How It Works
Independent sellers and dealers will create an account with Ruby Lane, and post and sell items on the site. Ruby Lane does not follow an auction format and instead gives the power of setting prices to the sellers themselves.
There is a $100 one-time setup fee to be paid, which is already inclusive of free listing for the first 10 items, with the seller charged 39 cents for ever succeeding listing. There is also a monthly maintenance fee of $54 for the first 80 items, with a corresponding charge per item in excess of 80 listings.
Before a seller or a shop can get started selling items, Ruby Lane conducts a pre-screening to see if they meet pre-determined standards.
Key Features and Advantages of Shopping from Ruby Lane
- Greater assurance of quality items. The pre-screening of all shops and sellers is conducted by Ruby Lane’s in-house team of experienced art, antiques and jewelry experts and professionals. Ruby Lane also imposes an ongoing monitoring of compliance of the shops with their high standards of quality guidelines. This gives buyers an assurance that they are getting their money’s worth when they buy through Ruby Lane.
- Easy and painless processing of transactions. Ruby Lane is ideal even for new users, because it offers a simple search facility for when they look for items to buy. Once they have made their choice and are ready to proceed with the transaction, the shopping and purchase features are also very easy to follow and understand.
- Referral programs and other cost-lowering opportunities. Ruby Lane also offers ways for shop owners to lower their costs, and one of them is the Ruby Lane Referral Program, where shops can receive an account credit of $100 for every new shop referred to Ruby Lane. New shops are also exempt from paying the maintenance fee during its first month of operation.
- One of the best customer service providers for online marketplaces. Ruby Lane has assigned highly trained staff to help out its users 24/7, whether through email or the site’s live chat facility. For two years in a row (2012 and 2013), it was recognized by EcommerceBytes for being number one when it comes to Customer Service and Communication.
It is safe to say that eBay was one of the movers and shakers in online shopping, so we could not blame it for claiming the tagline, “World’s Online Marketplace”. This online auction and shopping website is now a global operation, having localized websites in more than 24 countries all over the world.
How It Works
To be able to shop and sell on eBay, users can create an account for free. Buyers are not charged for browsing through the items on the marketplace, but sellers are charged with various fees, from listing the items (listing fees) to when they are sold (Final Value Fee on sales proceeds).
Key Features and Advantages of Shopping from eBay
- An extensive and wide array of items for sale. If you need anything, look for it on eBay. That is what most people say, and they are right. eBay has an inventory composed of millions of collectibles, appliances, furnishings, apparel, vehicles and other miscellaneous items. There are also services and intangibles listed. You will find both large and established businesses selling on eBay, as well as little-known and smaller operations.
- Wide variety of payment systems. Sellers on eBay are allowed to offer a variety of payment options. They include Escrow.com and PayPal.
- Offers security in shopping thanks to its return policies. Users can shop on eBay with greater confidence because it has the eBay Money Back Guarantee. If users received the wrong item, the buyer has the option of getting the correct item ordered, or getting his money back. If he goes for the latter option, eBay will cover the purchase price, including the original shipping fee paid on the item.
- Very helpful guides and tips. eBay has some of the best Buying Guides you will see online. These guides help users in making their buying decisions of various products, and also allow users to communicate with each other and share information through the eBay community.
We have only touched on some of the key points that make these five the forces to reckon in the global online marketplace. This list could change in the future, considering how many online marketplaces are being launched, and how the existing ones are making every effort they can to improve their services and be more competitive.
What is Hiver?
Hiver enables businesses to manage their shared mailboxes straight from a Gmail account, transforming Gmail into a fully functional help desk platform. With Hiver, you can perform a plethora of functions including customer support, sales, task management, and HR management using a Gmail account.
The software turns Gmail into your comprehensive business management solution where you can provide support to your customers, manage and boost your sales, monitor your operations, and hire professionals without having to purchase or create from scratch an expensive platform.
You basically share your Gmail labels with your team members directly to their Gmail accounts. Whenever you receive a sales query or a support request, you can share it with your team and assign it to your most qualified agent without any hitch.
Overview of Hiver Benefits
Hiver provides companies with a tool that makes collaboration simple and powerful without having them shell out tons of money for a an out of the box software or a custom system. With just a Gmail account, companies can perform top class customer support, manage and run their daily operations, hire teams and individuals and manage tasks right from the familiar interface of their Gmail inbox.
With Hiver, you can access and manage shared inboxes from a simple Gmail account. Managing your emails and sending them to your team members for the appropriate actions is quick and easy. From your shared inbox, you can instantly view all your emails, assign tasks to your team members, monitor their progress, and mark the emails done once they are resolved.
Communication and collaboration speeds up the delivery of customer service as Hiver allows users to write notes on email conversations. With shared notes, team members can provide ideas, suggestions, and additional details to help employees accomplish their tasks effectively and easily. You can also speed up things with reusable email templates that you can also share with the rest of your teams. Write them once and they are good to go for reuse.
With Hiver, users can share their contact groups and any changes made to the contact profiles are instantly reflected within seconds. Users can also share templates, schedule their emails as well as set reminders for emails to show up on a later date.
Overview of Hiver Features
- Collaborative inbox for teams
- Shared Mailboxes
- Saas helpdesk software
- Email Delegation for Gmail
- Share Emails in Gmail
- Shared Gmail Labels
- Email notes for Gmail
- Email reminders and snooze
How Much Does Hiver Cost?
Hiver Pricing Plans For Enterpises & Small Business:
Hiver offers three SMB and enterprise pricing plans, including a free one for small teams up to 3 users. Give the details a look, and select your plan:
- Up to 3 users
- Basic Email Productivity and Collaboration
Starter – $7/user/month (annual billing) or $8/month (monthly billing)
- Up to 10 Users
- Shared Mailboxes for Gmail
- Shared Gmail Labels
- Email Snooze
- Templates and Notes for Small Teams
Plus – $12/user/month (annual billing) or $14/month (monthly billing)
- Up to 50 users
- All Starter features
- Collision Detection
- Powerful access controls
Custom – Enterprise Pricing
- More than 50 users
What Support Does This Vendor Offer?
- PHONE NO.
- LIVE SUPPORT
Find out more at Hiver Right now
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.
A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.
After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]
Answer The Public’s tool is completely free and has become an integral part of our content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of these questions as we can with our content. This way, when Google is looking at which websites have the best information regarding the topic, we’re not only more likely to rank, but we also are more likely to convert visitors because we answer the most important questions they have.
Understanding your link profile and that of your competitors is crucial to building your Domain Authority. One of the quickest wins in every SEO campaign is to copy and paste your competitor’s URL into OSE and find all the sites that are linking to them but not linking to you.
Screaming Frog is the go-to crawl tool for most everyone in the industry. While they do have a paid version of the tool, you can crawl up to 500 pages for free, leaving most small businesses in the clear. As mentioned above, this tool is terrific for finding broken links, auditing your redirects, finding pages that are missing meta data, and finding duplicate content at a URL level.
Siteliner is a dream come true for quick and dirty duplicate content analysis. Once again, they limit the amount of pages you can crawl, but 99% of small businesses are totally fine with the free version. Simply place your url into their search bar and press go. You’ll be rewarded with tons of actionable data, like:
- Duplicate content
- Common content
- Unique content
- Average page size
- Average page load time
- Number of words per page
- Internal links
- External links
- Text-to-HTML ratio
Say goodbye to writer’s block with this handy tool. Our content team loves to use this tool to come up with highly shareable content ideas. With the simple press of a button, this free tool gives you title ideas that range from serious to downright hilarious. Nobody’s ever said: “WOW, that sounds like a boring article; I’ll read it!” Have some fun with it, and even if you can’t find the perfect title, you’re bound to get the creative juices flowing.
Google’s keyword tool is a great resource for any small business looking to launch a pay-per-click campaign. Countless opportunities exist to use this tool when setting up an Adwords campaign. One of our favorite features is the search volume calculator. Here, you can enter a keyword and see how many people searched for it each month for the past year. From there, you can layer it with location targeting to get an estimate of how many monthly impressions you’ll get for that keyword in your area. On top of search volume metrics, you can check out competition level and suggested bid for any keywords that you select.
The key issue for every small business that does business locally and wants to show up in search engines is the consistency of their name, address, and phone number (NAP) across citation sources like Google, Yelp, Facebook, Yellowpages, and more. Moz Local’s tool gives you a free way to audit your NAP and easily fix on your own. Or, you can pay to have them do it for you. Either way, it’s a great free tool for quick analysis and improvement.
Keyword research is a necessary aspect for every small business’ SEO campaign. With this handy tool, you can get keyword ideas from Google to Fiverr to help you understand which keywords to target and/or topics to create content around. Unfortunately, at the free level you’re not able to get important metrics like keyword competitiveness or search volume.
If you do have a couple extra bucks to shell out, Moz Pro has done great work with their keyword tool, and recently launched an improved version with some free access. There’s also the old-school favorite, Long Tail Pro, which will integrate with Moz and Adwords to give you killer data at scale.
Facebook Audience Insights is a terrific free tool for doing market and content research. By toggling through the options, you can view specific demographic information about your audience and even learn a few new things.
One great way to use this tool? Allow it to help you create content your audience will love. For example, if you’re a local business you can type in your service area/location, toggle the advanced option (bottom of the left column), select “home,” and start learning exactly what the homeowners in your area are interested in.
With Buffer’s free social media tool, you have access to over 600,000 images (or you can upload your own image) and all the tools necessary to be a social image pro. You start by selecting an image, and from there you are able to overlay with text, choose sizes, select filters, add logos, and download/share. In moments, Pablo makes it easy to go from Photoshop noob to social media design pro.
Followerwonk is amazing for quickly and easily analyzing your Twitter followers for information that can be used for your brand. It allows you to search Twitter bios, compare accounts for overlap, drill down by location, see who others are following, and identify influencers. It’s a tool with many uses, capable of taking some of the pain out of finding the people who could most help your brand.
Whether you run a small business or market to them, these free tools can help add expertise and insight into your marketing campaigns. Have fun trying them out and feel free to add your favorites in the comments below!
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