Source: Business Marketing Tools
I’ve never tried reading a 265 page book in a day, but I did it with Expert Secrets because it was Â immensely great, and I’ll tell you why below.
I know I sound a little exaggerated, but honestly, if you’ve read it, you will feel the same way.
In my opinion, it is one of the books that every Internet Marketers and Business Owners should have in their library.
You may have knowledge on SEO, SEM, copywriting, social media advertising, etc, and that’s great, but without the fundamental marketing aspect of your online business, your business may not be optimized the way it should be.
Expert Secrets walks you through the thought process of discovering important things that you might have missed at your startup.
The title of this book is “Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World”, and it retails at $19.95 at amazon, and discounted to $13 + shipping at the time of this writing.
So without further ado, let me dive right in from Secret #3.
Secret #3: The New Opportunity
Russell has identified 4 elements that will bring the masses to take action on your product or offer (creating a mass movement).
Obviously, I will not spoil it for you by telling you what those elements are, but I will tell you that these elements resonates in every mass movement in history, from Jesus Christ and Hitler to every presidential electoral campaign.
In gist, with these elements put in place for your business or marketing campaigns, you can ignite the masses to join your cause (not only to “Try” your product, but to love every aspect of your business).
Secret #4: The Opportunity Switch
Russell subtly teaches you about copywriting. CopywritingÂ is basically writing words that sell, and normally people pay hundreds, if not thousands to attend courses on copywriting.
In any kind of business, as long as you are selling something, you will need at least some basic copywriting skill and this book gives them to you.
On top of that, the Expert Secrets is unlike other internet marketing books where it teaches you the surface information, and you have to “figure it out yourself”.
This book actually gives you a practical strategy to reach out to your worthy customers.
Secret #5: The Big Domino
What is the ONE THING that if you could knock down, and all the other dominos would either fall down or become irrelevant.
When crafting our sales messages, we often have the tendency to add many argument points to convince our prospects to buy our products.
It does make sense right, but most of the time, too many argument points will lead your prospect to wander off your sales pitch.
So, it is important to find the one thing, the big domino, that when you touch point on it, every objections that your prospects may have, vanishes.
In this chapter, you will discover how to identify the ONE THING to add to your sales pitch to make it effective.
Secret #6: The Epiphany Bridge
Ever wondered why you can’t convince your friends to buy your opportunity?
I had a lot of experience on this while I was involved in network marketing.
The excitement having to discover a new “breakthrough” product which I believe will sell for itself, and make me lots of money, but when I started to convinceÂ my friends to join the opportunity, my dream was shattered.
Do you have a similar kind of experience?
If you have, I am sure you will love what is in this chapter as it shares how you can convince others around you by telling a story.
A story that will allow your audience to feel the same epiphany you had when you got your hands on the product or service that you are selling.
Russell breaks down the elements of a good story that sells.
In Secret #6, it is all about why you need to convince your buyers through storytelling, and it gives you the structure for building your story.
Believe it or not, we relate to stories more than we relate to logic. Just like why we still drink coca cola even if it kills us gradually.
My eyes were wide opened because of the vast knowledge that I am receiving.
Secret #7: The Hero’s 2 Journey
Secret #7 through #10 adds on to Secret #6.
Through this process, you will learn the fundamental elements to craft a powerful storyÂ for your product or service.
In Secret #7, it brings the state of epiphany to the next level.
You will learn the basic of story telling, and how to add the knowledge that you’ve gained through Secret #6 to your story to make your prospect feel the epiphany that you once had about your product or service.
Secret #8: The Epiphany Bridge Script
Now that you understand the elements of a great story, it is time to craft the story for your business.
Secret #8 gives you 8 guidelines to write your epiphany script.
Russell went into detail to explain theÂ 2 types of struggles thatÂ every customer or prospect will face.
- External struggle
- Internal struggle
External struggles are surface problems that everyone knows. For example, “I want to lose weight” or “I want to make more money”. But, the reason(s) that drives the person to those external struggles are the Internal struggles.
Internal struggles are intangible. They are struggles that no one else can see, but areÂ only felt by the person going through it.
For example, “the main reason for wanting to lose weight is because I am afraid that I will be the laughing stock this summer when I visit the beach” or “the main reason I want to make more money is so that my family and in-laws will think highly of me”.
You will instantly be able to build a rapport with your prospects when you demonstrate that you understand their internal struggles.
Secret #9: False Belief Patterns
This part teaches you the knowledge that you will learn if you join a Neuro-Linguistic Program (NLP).
It talks about the false beliefs that everyone has, and that each belief is created by an individual’s experience.
Something that is legitimate, may be perceived as aÂ scam because of the person’s belief.
For example, former president Obama has done a great service to the United States, but why haven’t everyone acknowledge it?
Another good example is when president Donald Trump took the stage, but the media has evoked a sense of disbelief which caused part of the country to go on strike.
Everyone follows the same media, but why is there a division between the supporters and the non-supporters?
All these are created by beliefs of each individual.
So, what has it gonna do with your business? EVERYTHING!
When you are trying to sell a product, your customers will bring about their own set of beliefs, which may cause a hindrance to your sale.
This chapter explains how you can use the epiphany bridge story created in the previous chapters to break those false beliefs.
Secret #10: The 3 Secrets
After identifying the false beliefs of your customers, and writing an epiphany bridge story, this secret will teach you how to categorize those beliefs for creating an even stronger story.
Just like the struggles we’ve discussed in Secret #8 above where there are internal and external struggles, there are internal and external beliefs as well.
Russell has identified the 3 core false beliefs which are:
- The Vehicle
- The Internal Beliefs
- The External Beliefs
By categorizing them, you will be able to revise your storyÂ for better sales conversion.
From Secret #11 onward…
From Secret #11 onward, it is all about asking for the sale.
This requires some copywriting techniques which Russell will walk you through each step to craft your sales message.
Generally, once you have laid the groundwork of your story (the actionable items from Secret #1 to #10), asking for the sale would be easier because you have already planted some seeds in the mind of your prospects or customers, and they already see the value in what you are about to sell.
But, there are some effective strategies and techniques that you can use to ask for the sale, and Russell will cover them in the rest of the book.
My Final Word About Expert Secrets…
I am sure by now you see the benefit this book will bring to your business or your marketing campaigns.
What is unique about this book is that it does not teach you how to sell a “better” product to compete with your competitors, it teaches you how to create a market of your own, so that there is a barrier to entry to your new found market (the concept of “Apple Inc”).
Also, it is not a book that gives you the surface information for you to “figure it out yourself”. Expert Secrets provides you with the step-by-step guide to build a powerful sales message for your business.
As you probably know, I’ve been doing Internet Marketing for years, and I’ve never come across a book that allows me to understand the reasons for the successes and failures of my marketing campaigns.
I really hope that you can benefit from this book like it has done for me.
You can either buy this book at amazon for $13 + shipping fees, or you can get it FREE + shipping.
Thank you for reading this review and I hope you make the right decision for your business.
These will blow your business out of the water, Save you loads of lost time and make your business grow faster and bigger than ever before. These are my Top Five Tools.
2. Funnel Scripts
Is it just me, or is the HARDEST part of creating an awesome funnel… is THE COPY.
3. Funnel Graffiti
Are you a die hard funnel builder and spend most of your time whiteboarding and designing funnels you plan to launch?
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4. Funnel University
5. DCS 108 Split Tests
The Underground Playbook (new book – free!)
I just hooked you up… (free marketing book)
Free Book: Expert Secrets
FREE BOOK: Limited Copies
build an underground movement… (free book)
Turn your knowledge to cash (new book – where can I ship this?)
where should I ship your review copy?
I just found out that Russell Brunson is about to release his new book: “Expert Secrets” – and he wants to send YOU a review copy for FREE!
This is what you need to do RIGHT NOW to get your copy:
First – go to this website and let him know where to ship it to (you’ll have to pay a tiny shipping fee):
Second – you should probably post on FB, tweet and let EVERYONE else you know about it ASAP (because this cool book promo will be over soon…)
He was going to sell this book for $197, but before he releases it to the market, he wanted to get some feedback…
So, he’s agreed to do something special…
Yes, he’s going to GIVE this book to you for free. Just go here to get see what you need to do next:
But you MUST get your copy of this book now. The last time he did an offer like this it sold out in less than 72 hours….
So go get your copy now:
P.S. – this book is the real deal. Robert Kiyosaki said that it’s: “the map that will allow you to turn your specialized knowledge, talents and abilities into a business that will work for you! This is one of the shortcuts of the New Rich.” – and TODAY, you can get it for free, right here:
This Book Will Blow your Mind Away.
- Looking to increase your conversions by tweaking a headline? DON’T! Read this book instead and you’ll discover how to beat any tweak or split test you could ever hope to make yourself… – pg. xv
- The FIRST thing I tell all of my brand new high level clients to get them generating instant profits… PLUS: you’ll get to peak behind the scenes to find out what I told one client when he started spending $116 to make $97 (HINT: It flies in the face of conventional wisdom…) – pg. xvi
- How one simple phone call to a 1-800 number in my local paper has generated me MILLIONS of dollars in cash… and led to my single greatest obsession in life… pg. 3
- The “predictable” off-line method that direct response marketers have been using for YEARS to sell BILLIONS of dollars in products through tiny classified ads… (This step-by-step process not only works online BUT it’s exactly what the Internet was built for!) – pg. 3 [Fig. 0.1]
- The 5 major OLD MEDIA transitions that have made making money online EASIER. FASTER. AND BETTER THAN EVER! PLUS: Discover my ‘secret’ 5 pronged approach to selling more with NEW MEDIA outlets for much less money than you’ve ever spent on traditional marketing… – pg. 5 [Fig 0.3]
- My ‘naked eye‘ approach to solving the Online Marketing puzzle… and discover the fundamental difference between a $10,000 company and a $10,000,000 company… (HINT: It has to do with how much of the business you actually ‘see’…) – pg. 6 [Fig. 0.4]
- My ‘secret‘ WHO-WHERE-BAIT-RESULT formula technique that I use to turn miserable companies into cash pulling empires for their owners… (SIDENOTE: I typically charge $25,000 to clients to get access to this formula because it’s worth that AND MORE! You get it instantly when you pick up this low cost book.) – pg. 13
- How to charge MORE for your product or service by building your business BACKWARDS with this one simple question… if you are tired of scraping the bottom of the barrel for customers and clients then you are going to LOVE this one simple question you can ask yourself to start upping those prices! – pg. 18
- Want to learn how I sell my $25,000 Inner Circle program to people I’ve never met? What about my $10,000 Ignite program, want to see how I do that? Cool, because I want to show you how… PLUS: I’ll show you how we put it all together into a $1,000,000 package… (Trust me… you can do this stuff too once you figure out how to use ‘The Value Ladder‘ to make it happen…) – pg. 25 [Fig 2.3a]
- Peak behind the scenes of a REAL LIFE CASE STUDY where I build out a full blown ‘Value Ladder‘ for a struggling business… and use the results to start filling in the blanks for own business… – pg. 29
- Why not offering the customers of my $5,000 program almost got me in hot water with one of the greatest marketers of our generation… PLUS: I’ll share with you the most powerful ‘secret’ behind selling multiple 5 figure programs to the same people OVER AND OVER AGAIN! – pg. 30
- The surprising truth behind the ‘Value Ladder’ vs. ‘Sales Funnel‘ connection… – pg. 34
- If you think you know what an effective sales funnel looks like… think again! I’ll show you how I use advanced sales funnel techniques to literally ‘squeeze’ my dream customer out of a pile of traffic… if you’ve got a business being overrun by ‘idiot’ customers or clients then you NEED to see how I run my funnels… – pg. 36
- Why I try to build my business so that I can spend MORE than my competitors… and why doing so means I’ll own the market indefinitely… – pg. 37
- How to run your sales funnel like a ‘church’ so that you can attract your ideal ‘congregation’… (IN OTHER WORDS: I’ll show you where to get people who ALREADY like what you’re selling to travel through your funnel and into your high ticket offers…) – pg. 39
- How I target my dream customers and create hyper-targeted messages by asking myself 3 simple questions that can be answered in less than two minutes and give me everything I need to start driving traffic to my funnels… – pg. 42
- Why I LOVE ‘Enquirer Interrupts’… and how to ‘swipe’ this effective technique to move your ‘congregation’ from lollygagging around to buying your stuff! – pg. 45 [Fig 4.2]
- The shocking difference between: ‘Traffic You Control’ ‘Traffic You Don’t Control’ and ‘Traffic You Own’… (It matters. Big time.) – pg. 48
- How to ‘Bullet Proof‘ your online business no matter what Google, Facebook, Twitter, Youtube or any other website does… learn this simple truth about Online Business and you’ll never have to worry about traffic again! – pg. 49
- My top 5 favorite traffic sources… PLUS: I’ll show the exact landing pagethat I send that earns me a positive ROI no matter which of the 5 I choose… AND: I’ll show you what to do to make sure that you NEVER waste money on traffic (HINT: Don’t spend money unless you are 100% sure you are gonna get something specific in return) – pg. 51 [Fig 5.2]
- How to turn blog posts into ‘Modified Squeeze Pages’ without having to detract from the quality of your content or chase visitors away… (DO THIS and watch the most powerful traffic type available double, or even triple in size within your business…) – pg. 53
- Why the ‘Attractive Character‘ is the missing piece to your ability to make and close sales online… this is the greatest ‘hidden‘ copywriting and sales secret I’ve ever come across… – pg. 58
- How dating expert John Alanis made me millions of dollars after just one short hour long conversation… (HINT: It has nothing to do with dating and everything to do with the most important aspect of your business – people.) – pg. 59
- How to attract more people into your business by being less ‘likeable’ and more ‘authentic’… PLUS: I’ll show one little trick for getting people to absolutely fall in love with you… BUT you must be forewarned, it requires believing in yourself and in what you are doing… pg. 65
- PLUS: Get all 4 of the ‘AC Identities’… PLUS: Get all 7 of the ‘AC Storylines’ that I use in my business and the businesses of my clients to turn their mediocre sales into windfall profits… – pg. 67
- Why I model 100% of my selling emails after day-time Soap Operas…. and you’ll see firsthand how effective this 5 part email marketing strategy really is in driving sales (not matter what product or service is being sold…) – pg. 73
- The ‘secret‘ behind ‘open loop‘ email marketing to increase Email Opens and drive sales… (HINT: If you watch TV then you’ve seen this trick in action and already know it works…) – pg. 74
- Is your campaign not performing like you’d hoped? Check out my Top 5 ‘Variables of Success‘ to find out what your campaign is missing… (This works in any niche…) – pg. 102
- The 4 simple questions to ask yourself to reverse-engineer ANY successful landing page… ask yourself these questions and create a landing page that converts… even if you suck at copywriting… – pg. 104
- The 7 even simpler questions to ask yourself to reverse-engineer ANY successful ad ever… ask yourself these questions and you’ll arm yourself with a lifetime of income possibilities… (HINT: Knowing how to do this is like giving yourself a PhD in making money from nothing…) – pg. 105
- The distinct difference between a six-figure, seven-figure, and eight-figure business… (HINT: It has nothing to do with the products you sell, your traffic, your sales copy, or even your product launch method…) – pg. 113
- How to implement the little used NLP technique known as ‘Pre-Framing‘ to increase your profits by as much 1,000%… (This technique is so powerful that MIT launched an aggressive study to find out why it worked so well…) – pg. 114
- The Gene Schwartz technique for taking ‘traffic temperature‘ and turning it into sales… – pg. 119 [Fig 10.2]
- How to build a successful ‘Pre-Frame Bridge‘… and why the ‘Holy Grail’ of Internet Marketing is ONLY achievable when your business has one… PLUS: See over a half-a-dozen examples I use in my own business to create compelling ‘Bridges’ that help me sell 24/7 – pg. 121
- How to add ‘Hyper-active’ buyers to your email list… and where to find them… – pg. 126