Tag: marketing strategies

[Announcement] ClickFunnels 2.0 – Actionetics & Backpack Launch

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So with a lot of work behind the scenes for months on end, we’re very proud to announce the very first release of our complete ClickFunnels suite, encompassing everything you already know and love with ClickFunnels and brand new additions Actionetics (Marketing Automation) and Backpack (Affiliate Management).

It’s a very exciting day here at ClickFunnels as we finally announce and roll out publicly Actionetics and Backpack for the very first time. You may have heard of or seen some of the features already, or you may not be familiar with them at all.

So before I go any further, please watch and enjoy both explainer videos for Actionetics and Backpack below:

What is Backpack?

 

What is Actionetics?

 

Excited?

Yep, so are we.

So let’s discuss some of the highlights of both Actionetics and BackPack and what they’ll be able to bring to your business.

Actionetics: Contact Profiles

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The first page is the contact profiles page where you’ll be able to see everyone who’s opted into your lists across ClickFunnels. This is where we’ll be able to see how many people join/unsubscribe to your lists and where we’ll also be able to see information about your contacts.

On this page, you’ll also be able to import contacts, search for different people and scroll through your subscribers and customers on the page.

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As you can see, this is the individual profile which you can view when you go into one of your subscriber’s or customer’s profiles.

The first area of this page which you’ll see is the ‘Action Score’ which is a score assigned to every single person who enters into any of your funnels in ClickFunnels and has to do with a bunch of different variables. The main ones are recency, frequency, monetary value and their social score.

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You’ll be able to hover over the different bands within the score area and get an insight into what % the contact is sitting at for some of the different variables.

E.g. With a frequency of 1%, this shows you that the customer has not purchased very often from the user.

Under the General Info area of the page, you can also see a lot of valuable data which is pulled for that contact which can help you understand that contacts movements and engagement throughout your sales funnel.

Then you’ve also got multiple tabs on the left hand side bar which allow you to see the breakdown of:

  • Purchases made by the contact (also if an affiliate sent them to your offer, you can see which affiliate made the sale for you)
  • Memberships the contact is involved in
  • If the contact is in any Actionetics email automations
  • Which pages the contact has visited recently within your sales funnel

Actionetics: Email Lists

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The next area of Actionetics we’ll be looking at is Email lists.

Email lists are the core of any online business as you segment and build your contact base with visitors to leads, and leads to customers.

In Actionetics, you’ll be able to see all the different lists that are being used and import your existing lists for other autoresponders (up to 100,000 contacts per account, please contact ClickFunnels support if you require more).

Actionetics: Email Broadcasts

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As you start growing your list, you’re going to want to start communicating with your contacts and begin to build rapport and a relationship.

To do this you’re going to need to start sending out email broadcasts to your email list. You’ll be able to customize the information of the broadcast along with selecting a template to get you started.

One of the most powerful Actionetics pieces of functionality is its email builder. We’ve all been there and used some of the most unfriendly email builders and designers on the market.

And if you’re like me, you’ll really appreciate the new ClickFunnels email builder which emulates the landing page editor and is extremely easy to use. It uses a streamlined version of the landing page editor to build email templates and broadcasts which are formatted perfectly for email clients and on movile.

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As you can see from the screenshot above, all you need to do is drag and drop the elements you’d like to use and your email is ready go live.

Actionetics: Action Funnels

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The final feature I want to introduce to you guys today is action funnels. Action funnels are another extremely powerful part of Actionetics which allows you to take internal and external actions on your list.

Internal actions might include removing people from your prospect list if they subscribe to a new list after purchasing a product for people who only are in a particular funnel.

Alternatively an external action might be sending people with a social following of x an SMS reminder about a webinar coming up.

Action funnels allows you to dig deeper and be as technical as you’d like to be with your email list.

Backpack: Affiliate Overview

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So within Backpack which is our affiliate management platform, there’s A TON of cool features. But what we’ll cover in this post is some of the key features of Backpack and how you can take advantage of them (the rest you’ll be able to go into your account and play with…trust me it’s really addictive).

Once you open your affiliate account overview, some of the key metrics you’ll be able to immediately see include:

  • How many affiliates you have in your program
  • How many sales they’ve made you
  • The total commissions of those sales
  • How much you’ve paid to affiliates
  • How many affiliates are active
  • And much more…

Backpack: Affiliate Management

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The next tab on the left side of Backpack is the manage affiliates tab.

This area of Backpack allows you to manage all the affiliates which are currently signed up and promoting for your product(s).

You’ll be able to see two main functions for each affiliate that’s signed up and those are ‘Login As’ and ‘Edit’.

You can login as an affiliate to see how everything looks from a specific affiliate’s perspective and you can also go through and edit any affiliate details as necessary.

Backpack: Commission Plans

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On the commission plans page you can setup how much you’ll be paying your affiliates who promote your product which you’ve setup in ClickFunnels.

For example, if you’re running a webinar, you can setup a two tier affiliate plan where affiliates make 35% per sale they refer, then any affiliates they recommend who make a sale, they will also receive 5% on that too.

Backpack works together as one in a very smooth and well oiled machine to make sure your affiliate program works for you and with you along your product launches and product offerings.

Backpack: Review Commissions

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The review commissions page is designed to show you the commissions which are being made within your affiliate program based on the products you’re offering, affiliates promoting and so fourth.

On this page you’ll be able to see, keep track and even export your affiliate commissions into a CSV document.

Backpack: Affiliate Payments

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This is one of the most important pages in your Backpack account, it’s the page where you manage your affiliate payments so you can pay out your affiliate commissions.

Backpack makes it super easy to be able to see which affiliates of yours still need to be paid.

Backpack: Affiliate Settings

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The final page is the affiliate settings area of Backpack. Here you’ll be able to move and customize your affiliate page by sorting your affiliate pages.

So What’s Next!?

So I bet you’re really excited to get your hands on BackPack and Actionetics right?

So here’s the lowdown:

If you’re already an existing ClickFunnels customer:

  • You can expect the option to upgrade to the complete Etison Suite (ClickFunnels, Actionetics & Backpack) within your account very shortly!

If you’re not a customer of Clickfunnels:

  • You’ll be able to pick up the entire Etison Suite (ClickFunnels, Actionetics & Backpack) from October 1st (more details to follow)

Overall, all of us here at ClickFunnels are extremely excited to share with you what we’ve been working on for many months and bring you a complete online marketing solution for your marketing and automation needs.

 If you want to get a ClickFunnels Account Then Click Here Now. Start using It to Grow your Business to New Levels

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23 Marketing Techniques That Cost You Time, Not Money

Here is the common situation of many startups. They have no money, but they have to do marketing.

What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks.

The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost.

Where marketing and engineering meet, growth hacking happens.

where-marketing-and-growth-hacking-meetObviously, growth hacking isn’t free. Strictly speaking none of the techniques in this article are “free.” Anytime you involve people, employees of the company, there will be payroll and associated costs.

But here’s why these methods are so powerful. They don’t require a huge marketing budget. All you need is some time, some savvy, and the kind of focused and driven perspective that smart marketing requires.

1. Get Links From Your Service Providers

To rank well, a website needs high-quality backlinks. Where do you get these backlinks? Obviously, buying links is not advised. What should you do?

If you’ve built partnerships with service providers or business partners, you have an instant source of untapped link potential. Reach out to these service providers and ask them to link to your website.

You gain a few nice links,and all it cost you was a few minutes of emailing.

2. Search For Unlinked Mentions

Another great way to get links and boost your site authority is to look for unlinked mentions of your brand or company name.

If you find such mentions in online publications or websites, email the site editor and ask them to provide a link. You might discover plenty of brand mentions all over the web.

A quick search and a few emails later — presto. Free backlinks. The good kind.

3. Host a Webinar

Free webinars introduce your brand and product to a wider audience. The more appealing the topic, the better you’ll attract interest.

Kissmetrics has been hosting webinars on a regular basis for a long time, with surprisingly powerful results.

kissmetrics-don't-drive-blind-webinar-landing-pageWebinars take time. You’ve got to brainstorm topics, plan the webinar, and spread the word. The benefits, however, are top-notch.

4. Cross-promote

One explosive method of marketing that some companies use is cross-promotion. Cross promotion allows you to partner with related businesses who can market your services, in exchange for your marketing their services.

For example, if you are providing consulting services for online business owners, you may recommend that they use a certain web designer to create their website. The web designer is your cross promoting partner. This web designer works with business clients, and she points these clients your way for consulting services.

It’s a win-win, and apart from a signed document and an easy conversation, doesn’t require much work at all.

5. Be a Blog Commenter

The idea of marketing is to make your brand presence as well known as possible. One way of doing so is by commenting on blogs. Here’s how this works:

  • Identify the top 5 blogs in your niche.
  • Read and comment on the blogs on a regular basis.
  • As people see your name and associated brand, they become familiar with it and perhaps even curious about it.

With every comment, you’re establishing a persistent brand presence. Just make sure you’re not making dumb comments. Customers’ perception of your brand is shaped by the quality of your comments.

6. Help a Reporter Out

Occasionally, you’re going to come across some newsworthy information in your niche or business. Sign up for Help a Reporter Out (HARO). It’s a free service that reporters often use to find stories. If you have a story you can help a reporter out, and gain publicity.

7. Create a Robust Google+ Presence

Google+ is one of the web’s foremost places for building brand exposure. Google uses your business information to form a web presence in Knowledge Graph boxes and wider indexation.

knowledge-graphThe better your Google+ profile, the better your brand will be featured and published organically across the web.

8. Network in Person

Don’t neglect the opportunity to market in person. You’ll meet great people in person whom you may never come across online.

Every person you meet is another marketing possibility. Obviously, you don’t want to go around shoving your business into people’s faces, but as the issue of work comes up in conversation, tell them about it.

The whole idea of networking is basically marketing. You get to introduce other people to your business live and in person.

9. Go Ahead and Run a Contest

As much as they’ve been sullied and scammed, online contests are still a great way to get low-cost marketing publicity. Giving away the cliche iPad, cash prizes, or other merchandise is an easy way to gain some viral potential and improve your brand’s image.

10. Build a Referral Program

The best forms of marketing are those that you can set up, turn on, and they grow — organically, automatically, and without too much effort. A referral program or affiliate program may not work for every business, but it’s worth a try.

Creating an affiliate program essentially turns your customers into a de facto marketing department. You don’t spend marketing money unless they first make a sale on your behalf.

11. Tweet Up a Storm In Your Niche

Twitter is a killer marketing platform. With its instant reach and massive output, Twitter can produce high levels of referral traffic, plenty of brand exposure, and nonstop social buzz.

What I suggest is following at least ten influencers in your niche, following their followers, retweeting their tweets, and mentioning them in comments. As you associate with their platform, you’ll begin to build your own platform.

12. Upsell Your Existing Customers

Too often, we view “marketing” solely as a method of gaining new customers. In reality, some of the best marketing happens with existing customers. Econsultancy and PredictiveIntent report that upselling is “20 times better than cross-selling.”

upsells-cross-sells-data 

SourceMarketing back at your own customers is relatively easy and low-cost. The benefits are extraordinary.

13. Get Cozy With Niche Influencers

Within every industry are a group of power players. They control the conversation, shape the contours of the market, and reach a huge audience.

Make these people your friends. You don’t need to be schmoozy about it. You can be direct. Providing them with a product or partnering with them on a project are simple and mutually helpful ways to grow your brand and ride their wave of influence.

14. Claim a Hashtag

Hashtags are the billboards of the Internet. Since hashtags are now available on every major social platform, you can create a hashtag for your business and use it everywhere you post.

A hashtag is a searchable and interactive extension of your brand, and has the potential to spread virally.

15. Get More Email Addresses

Growing your email list is one of the most enduring and effective methods of marketing. I suggest using Hello Bar as a simple and cost-effective way of harvesting more addresses.

16. Get More User-Generated Content

Everyone knows that content marketing is effective for inbound marketing. If you’re not careful, however, content marketing can be expensive. How can you gain more content without blowing your entire marketing budget?

The answer is user-generated content. Motivate your existing fans and customers to tell their own story and write content, and you’ll instantly open the floodgates to tons of fresh and engaging content that your audience will love. Your fans will be creating and sharing content for you.

17. Talk to Your Fans

Customers and fans love to be loved. The way you show that love is by retweeting, favoriting tweets, liking the comments, and sharing their status. Don’t simply expect that your social media presence is going to work for you. You have to work for it, by talking to your fans.

They will return the favor, and engage at a deeper level.

18. Produce High-Quality Press Releases

Press releases have past their heyday as an SEO tool, but they still hold sway in marketing. If you use a source like PRWeb, you’ll be out a few hundred bucks anytime you pop out a press release.

A source like PRLog.org, however, is free of charge. The amount of syndication you get may not be as high quality, but it’s something. And, hey, it’s something for nothing.

Just be sure to write very high-quality releases, and nofollow any links back to your website.

19. Hack Craigslist

Craigslist is the 59th most popular website in the world. Airbnb, valued at 24 billion, used Craigslist to skyrocket its growth. You can use Craigslist, too. Try using Craigslist’s geographic focus to target specific areas and markets.

Make sure that you’re complying with the site’s terms of service. Use Craigslist in the way that it was intended. Violators will be banned from the site.

20. Blog

I can’t create list of marketing techniques without mentioning blogging. A business blog is an indispensable strategy for online marketing. Use it, work at it, and make it work for you.

If you’re frustrated with the current condition of your business blog, read these 35 tips that will make it better.

21. Guest blog

If blogging is awesome, then guest blogging is doubly awesome. When you post an article on another blog, you are instantly gaining that blog’s audience. The cost of guest blogging is free, less the time you spend. Create a killer article, appeal to the blog’s audience, and you may be invited back to contribute more.

I’ve used guest blogging with incredible success. My 300-and-counting guest blogs are still paying me back in terms of referral traffic, leads, and customers.

22. Create a LinkedIn Group

LinkedIn is free, and yet it gives you incredible marketing opportunities. Many professionals use LinkedIn as static social media tool — a place to put up their resume, and not much else.

LinkedIn is so much more than an online resume. I’ve used LinkedIn to publish content, connect with powerful people, and build a marketing group with thousands of members.

All of this cost me zero dollars and zero cents, but the marketing upside has been incredible.

23. Give Free Help to Others

If you make marketing all about you and your business, you’re going to be frustrated and unfulfilled. Try giving to others, free of charge.

Obviously, you’re not a charity; you’re a business. But why not give away a product, an hour of your time, or a membership for a customer who can’t afford your services?

Some of the best business opportunities I’ve had were consulting gigs with customers who couldn’t pay. These opportunities have been beneficial in ways that I couldn’t have predicted.

Even today, I give away virtually all of my content without charge. Doing so is fulfilling for me personally, and it provides an opportunity for improved marketing.

Conclusion

Marketing doesn’t have to break your bank, blow your budget, or cost you thousands of dollars. Like I mentioned in the beginning of this article, marketing can require nothing more than the investment of time.

Chances are, you can increase your marketing presence today by implementing one of these methods. Pick one and run with it.

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