Tag: sendlane

Business website technology changes fast.  How do I know when it’s time to update my website?

But it still works.

Famous last words of a website marketing campaign.  The business owner doesn’t want to update his website because it still shows up online and conveys the main message.   Things haven’t changed that much.  It still gets us some leads, still gets the job done. 

But over time, the gap between getting the “job done” and attaining optimal results grows.  Online technology evolves, and at times businesses must assess when it’s time to move their platforms with those changes.

You could use a 15-year-old website design if you wanted to.  But there is no logical reason to wait that long to update your website.

 

#1.  Content Management Systems

The first reason to update your website design is to take advantage of new tools.  Platforms often update with functionality that improves your content creation and marketing efforts.

The main functional advantage in the past decade is the advent of the content management system (CMS).  A CMS is a software interface that lets users update content without having to go into the back-end code.

It used to be that when a marketer wanted to add an image, change text, or create a simple page, she’d have to assign the work to a developer who’d use HTML or CSS to change the content on the website.  A time-consuming extra step.

With a CMS platform, this marketer can make these changes without using programming language.  The interface is as simple as a word processing program, requiring no technical skills.

If you’re still sending basic website changes to your programmer, it’s time to update your website.

 

#2.  Mobile Search

Mobile devices are a user change requiring a website design update.

Today, over half of all online browsing takes place on mobile devices.  These small screens need a different format to display web pages, called a mobile responsive.  This simply means that when someone views your web pages on their phone, it automatically formats the content so it’s easy to view and interact with on a small, touch screen.

Mobile responsive design was expensive, but like many website innovations, it’s become ubiquitous and is included in most template designs.

If your website isn’t mobile responsive, it’s time for an update.

 

#3  The Template Advantage

Many small business owners cringe at the idea of getting a new website design because of the time and expense involved.  And true, until recently most sites were custom designs that cost thousands and could take months to develop.

Today, however, there are many excellent templates that are CMS systems, mobile responsive, and far quicker to customize and take live.  We used to spend months on website projects.

Design time and costs are not the barriers they once were.  You could update your website design today quickly and affordably on a template, with results superior to the custom designs of just a few years ago.

 

#4  Websites Age in Dog Years

A year in a dog’s life is equivalent to seven years for a human.

About the same for website design.  Your business ages one year, but for your website it’s more like six.

website updateIt may have been 3 years since you updated your logo.  But the perceptive effect of three years on your website is more like 18 years.  And website designs are not wine.  They don’t get better with age.

The point here is one of perception.  A business website is not only your first impression, it’s the majority of your sales message.  Google now estimates that 70% of the typical consumer buying journey takes place online.  By the time a prospective customer reflects on your website content, they have pretty much decided to work with you – or not to.

The key role your website plays in lead generation and sales means it’s not a marketing tool to neglect.  Much of the way you communicate value, evoke trust, and persuade action takes place on your website.

If it’s clear your site is 3 years old (meaning it looks like some from the last decade) you’re going to be blown-off by researching consumers who know they can easily find a better alternative.

 

#5  Security and the User Experience

This applies, in particular, to eCommerce websites.

If you are selling online, your search and transaction content must be simple, seamless, and secure.  The slightest confusion or hint of doubt about the security and legitimacy of your website will kill your sales.

Again, there are templates such as Bigcommerce, Shopify, and Clickfunnels that you can customize for your store.  These tools have most of the sales content built in.  They easily integrate with inventory tracking, SSL certifications, and merchant accounts.

If you are marketing for eCommerce and you have anything less that a stellar design that’s eye-catching, user-friendly, and feels totally secure, you shouldn’t have the business in the first place.  Time to update.

 

#6  Content Creation and Sharing

It used to be that websites added a blog to their domain.  Now most websites have blogging functionality built in.

If your website isn’t already set-up with an easy to use blog, it’s time to update.

Blogging in an established strategy for any business trying to increase their SEO traffic and gain attention from consumers in the research phase of the buying cycle.  Content answers pressing questions, fills information gaps, and displays your expertise.  It’s easy to plug in sharing tools for social media amplification, embed videos, and optimize for keyword targets.

Your website and blog platform should make adding new blog content so simple you feel you could add a post a day.  If your blog platform is cumbersome, update it.

 

#7  Responding to Data

Is your website performing as well as it could?  Are you getting the max number of conversions?  How do you know?

One of the most important precursors to website changes is data on how your current content is performing.  Digital marketing analytics tools like Clickfunnels provide data on how visitors respond, and insight into how you can improve your conversion results.

If your website is so old you haven’t added analytics to measure traffic, it’s time to update.

Data might tell you that it’s time to totally revamp and update your design.  If you’re using a CMS, you can create new content to test and spilit test to determine what does the best.

Without a doubt, the only way to get exceptional conversion results on your website is to modify and test your content.  With modern website tools, you can efficiently create, test, update, and remove content.  You should be trying different layouts, color schemes, word choice, offers, and calls to action.

If you’re not doing any of this because you’re using a static site you can’t modify, it is really time to update your website.

The expense and time involved in getting a professional design on a CMS template should not be a barrier for any business doing even a minimal level of lead generation or sales online.

Take a look at your website.  Is it time to update?  Then check out our Clickfunnels and get a free 14 Day Trial of our Complete all in one package.

Put off these updates too long, and you’ll be out of business.

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Clickfunnels Review

In this review I walk you through the new online system Clickfunnels.

As I’m writing this, it is still in closed beta, so some of my points might change as the product goes out of beta.

ARTICLE UPDATED WITH INFORMATION FROM THE PUBLIC 2.x RELEASE!

I’ll have to test out the new system and I will update this review in a short while.
The background for me writing this Clickfunnels review is that I’ve been a customer since the beta and using the system for almost four months. So this is not just some quick at a feature set and an affiliate link.

What is Clickfunnels

Since Clickfunnels does so many things, it’s hard to difficult to articulate just what it is in just one word.

Is it a landing page and sales page designer/editor?

To start out, it’s an easy to use page designer, like we know from other systems like LeadPages. Just like LeadPages, they offer a long list of templates and let you change any content you like, however, confined to the fields that the template provides you with.

This gives you some awesome looking pages without you having to be a designer or developer (or even pay for one).

Over the past couple of years we’ve seen a lot of these page designers, some offer more freedom, like the Optimize Press 2.x plugin that is more a drag and drop designer, and in the other end of the scale LeadPages which it’s based on templates.

I might sidetrack a bit, but I was really disappointed with OptimizePress 2.x when it came out, because it was slow and I really just wanted some nice looking page templates for my landing and sales pages.

And then I’ve jumped on the LeadPages bandwagon and done a bunch of landing pages on their platform. Most of the time getting a 40%+ conversion even without me is being a professional copywriter.

Clickfunnels is a lot like LeadPages when it comes to the designer.It’s intuitive, easy to use and they offer a lot of cool templates.

They are still adding templates and they are also starting a marketplace where you can upload your own templates and even sell them (just like LeadPages I might add).

But wait there’s more….

But now the similarities to other systems stop. Because, as the name implies, the core of Clickfunnels is not the page itself, but the sales funnel that it is a part of. Clickfunnels know that a landing or sales page will never stand alone, it will always be a part of any part of the funnel.

So besides the page designer, you can create your entire sales funnel inside the system.

But that is not all; Clickfunnels comes not only with page templates but alsofunnel templates. Want to make a funnel with a landing for a webinar registration page? That leads to a thank you page? That includes a live webinar page? That has a page for the replay? That leads to a sales page?
No problem, Clickfunnels has you covered.

Actually, you can do webinars and membership sites directly from Clickfunnels. No need to use other systems. I know that LeadPages also have some templates for webinars, but they do not have the option to send out emails to different segments, like “send email to all who did not participate” or “send email to all who watched but didn’t see the offer“. Clickfunnels can do this!

Heck, I’m currently using the Easy Webinar Plugin and it can’t segment emails like this.

Another thing to note is that Clickfunnels even does billing right inside the system. You can in a few minutes link a Stripe account with your Clickfunnels account and bingo! You can now make sales directly from inside your sales pages in Clickfunnels.

What I like about Clickfunnels

So why am I really excited about Clickfunnels?

First off I like its focus on the entire funnel! More expensive CRM systems like InfusionSoft typically have a focus on the lead/customer and how their behaviors are, over time, and can also setup processes that people get through, however, they do not have a page designer that is as easy to use (with top converting templates), and also don’t have all the add-ons like webinars and membership sites.

Second, I actually like that it is “self-contained”. This one system will literally be able to replace 3-4 other systems I’m currently using (like my webinar system, billing system, split testing system and page designer).

It really has enormous potential.

What I don’t like about Clickfunnels

While it was in beta, there were still a bunch of minor glitches in the templates. The designer works really well, but the actual templates are quite faulty. Also, I found several templates where you could not change all texts, which is kind of a show stopper for me when I want to use it for the Danish market (and I can’t change the English words).

This has improved a lot with the public version 2.x release.

Also the price point might turn some people off. Right now the price point is $97 per month, which is more than a system like LeadPages. However, if you look at what you’re actually getting and all the other systems you can replace, I think it’s a quite fair pricing.

Since I’m the one that is using WordPress for pretty much everything, I kind of miss the awesome WordPress integration that LeadPages has. Sure, you can embed something on your site using an iFrame, but that’s just a “hack”.

So instead of having the landing page directly on your site, you will typically create a subdomain and point that to Clickfunnels. That means that if your site was called “awesomeness.com”, you could create a “flow.awesomeness.com” and point that domain to Clickfunnels and have all your Clickfunnels pages being served from that.

When you try to do everything, you might not do the individual thing as well as others who are specialized in this. I haven’t tried the membership part of Clickfunnels, and I probably won’t replace my WordPress and Wishlist Membercombo out anytime soon.

Who else wants an integrated system for landing pages, sales pages, webinars, billing and more?

If you don’t receive any technical skills, don’t require paying a designer each time you need a page, but still want top converting landing and sales pages? Then Clickfunnels should be something you would want to check out.

I have been a satisfied customer with LeadPages up until now; however, I haven’t seen anything like Clickfunnels to date. No other product tries to integrate the entire sales process like Clickfunnels does.

Clickfunnels Review: Powerful Ways to Use the System

I’ve literally passed a vast measure of time on this review and using Clickfunnels so I’m fairly sure I’ve had enough experience to insure a portion of ground here.

But in case you think I must have lost something or would like to take me for anything else, please permit me know in the comments or email me. I will be more than happy to answer questions you might have about Clickfunnels.

A Quick Overview of the Benefits of using Clickfunnels

  • It’s super easy to use
  • The only system to give you a full sales funnel overview together with an outstanding page designer
  • You can create an unlimited number of sales funnels, webinars, membership sites, landing and sales pages.
  • You can do split testing easily without external tools
  • Tracking conversion throughout your entire sales funnel has never been easier
  • You pages look awesome on tablets and smartphones with full responsive design
  • Control your brand 100% – from domain to the emails being sent
  • Fantastic support

 

So here’s how to setup an automated webinar inside Clickfunnels

I have recorded a video that shows you the entire process. You can watch it right here:

* I recommend that you watch the video in full screen mode! NOTICE THAT THE VIDEO IS OF THE BETA 1.x VERSION OF CLICKFUNNELS

The video will show you how to:

  • Use an automated webinar funnel template
  • Use the page designer
  • Created targeted emails to your webinar participants
  • Setup split testing of the webinar registration page
  • Set up the webinar funnel directly on your own domain

Below I have also highlighted the most important steps.

1) Select the automated webinar sales funnel template

Clickfunnels comes with a lot of different funnel templates. These are basically “done for you funnels” where you just need to change the text.

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In this example, I simply choose the funnel called Automated Webinar, however there are many more funnel templates like the “Launch Funnel” that gives you a complete Jeff Walker style launch funnel complete with optin page, three free value video pages and one sales page.

Below is a broad list of the funnel templates at the time of writing (some of them just consisting of a single page like the “404 Error Pages”)

  • Optin funnel
  • Webinar funnel
  • Automated webinar funnel
  • Invisible funnel
  • Launch funnel
  • Membership funnel
  • Sales video funnel
  • Two step funnel
  • Micro continuity funnel
  • Youtube pages
  • Tripwire funnel
  • Blackbox funnel
  • Thank you pages
  • Affiliate center pages
  • Presell pages
  • Podcast pages
  • 404 error pages
  • Prelaunch pages
  • Sold out pages
  • Double opt in pages
  • Squeeze pages

Wow, right? I think you get an idea of the enormous potential of Clickfunnels from this list.

2) Select the page templates

Next comes up the template wizard where we need to select a template for each page in the funnel

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This is super simple to do, and remember that split testing is built in, so you can quickly test two different templates against each other. In the automated webinar, you have to select templates for the following pages:

Webinar registration
Webinar confirmation
Webinar broadcast room
Webinar replay room
Those are the actual pages in the wizard; however I typically also add a sales page to the end of the funnel (since I want to sell something on the webinar 😉)

After the wizard the funnel is displayed nicely as a list of pages where I can track the conversion from each step to the next.

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3) Write the copy for the pages

Next I go into each of the pages and change the copy so it’s relevant to my webinar.

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The Clickfunnels editor is super easy to use. I didn’t think it could be much easier than LeadPages, but I have to admit that the Clickfunnels page editor works extremely well. It’s easy and quick to change all the texts and images, and it’s also easier to jump between steps in the funnel right from within the editor.

4) Select automated webinar times

Right now at the entire automated webinar feature in Clickfunnels 2.0 is limited to two daily webinars (at fixed times), however I’m sure they’re working on letting you customize this.

Also notice that you can of course still do live webinars at a specific date and time using Clickfunnels, it’s only the automated once that are a bit limited functionality (and I believe that this will change once the platform matures).

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5) Setup the email sequence

In the last step I edit the automated emails that go out to the webinar participants.

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Clickfunnels can target different audiences among the webinar signups.

  • Everyone
    As the name implies, it targets all who sign up to the webinar
  • Missed webinar
    People who sign up, but didn’t see the webinar
  • Attended but missed offer
    People who observed some of the webinar but did not beat around until the offer was submitted
  • Saw offer but didn’t purchase
    People who did see the offer but did not decide to purchase
  • Purchased
    People who purchased your product

Each of these segments can be sent at various times based on the date and time of the webinar. So you can send reminders out to everyone before the webinar starts, and you can target people who saw the offer but didn’t purchase 2 days after the webinar.

Pretty powerful stuff.

6) Setup products and up sells

Last but not least, you barely require adding a sales page and any you might want in your funnel. It’s just as easy as editing the webinar pages.

And that’s it, in the video above I go through, all the steps showing you exactly how doing it.

How does Clickfunnels compare to the competition

But as I wrote in the beginning, there are other page builders out there. So how does it match up against these?
(If you want to see comparisons between Clickfunnels and other systems, let me know and I might add them)

Clickfunnels vs LeadPages

Allow me start out by stating that I’ve been really gratified with my LeadPages subscription. They have some awesome templates and a pretty stable system that just works.

Their support is great; however they have a lot of customers so not super quick.

Clickfunnels has an even better editor (in my opinion) than LeadPages and they have a super quick support. But that might be because they are a new service and they don’t have that many customers.

However Clickfunnels really go beyond the whole page designer thing. While LeadPages also has templates for webinars, they are just that simply templates. They look awesome, but do not contain any special webinar functionality. You can sign up and watch the webinar.

LeadPages does however have an awesome WordPress integration and you can even download the raw HTML and stick it on your own server if you wanted to. They also have other features like the LeadBoxes that creates nice popups on your page.

If you wanted to integrate ClickFunnels with WordPress the only way to this, is currently with an “iframe” that isn’t really an optimal way of doing it.

Also one feature I really like about LeadPages that I would love to see in Clickfunnels, it’s the ability to sort the page templates after conversion.

Now this is just my own analysis of the situation, however I think that LeadPages has felt the breath of this newcomer in the neck, because lately LeadPages have had a very aggressive strategy for getting you to either upgrade or extend your subscription for 1-2 years. But again, it’s just good business to bind your customers to your platform for a longer period, so perhaps it’s just an coincidence.

The Clickfunnels version 2.0 is a pretty big re-write from the beta version that I original worked with (and wrote about). So a lot of the “beta bugs” have been ironed out. So they are really working hard on getting the system perfect.

So right now, I’m considering cancelling my LeadPages account.

Clickfunnels vs OptimizePress 2.x

I was never really that fond of OptimizePress 2.x. I really liked OptimizePress 1.x and just wanted more and better looking templates in 2.x. However they created a super slow drag and drop page builder. Now it has probably improved, but there were a ton of bugs when they first launched it. I bought it, but have really never used it for anything other than tests.

Originally OptimizePress 2.x had one advantage over page builders like LeadPages and Clickfunnels, and that was that it was possible to completely change the template. That means adding new items or removing existing. However with version 2.x that is now also possible in Clickfunnels. And it works way better (not to say way faster) than the OptimizePress editor.

I think it’s a deliberate choice from LeadPages (and originally also for Clickfunnels before they changed it), because it’s much easier to give you some rocking templates that are already converting and getting them to convert for you to. So you can’t really mess the template up too much.

However I still think that Clickfunnels has done the right thing by making the editor even more flexible, while still providing some kick ass templates.

What do you want to know about Clickfunnels?

So there you have it, I’m really excited about Clickfunnels.

DISCLAIMER: I hope you have enjoyed this Clickfunnels review. Please notice that any links in this article that links to Clickfunnels will be an affiliate link. That means that if you click a link and decide to buy Clickfunnels, I will most likely be compensated.
(and besides being an affiliate for them, I am also a satisfied paying customer!)

Have I left something out? Is there anything else you want to know about Clickfunnels? Then let me know in the comments below and I’ll add this to the article.

CLICK HERE TO CREATE A FREE ACCOUNT AT CLICKFUNNELS

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Sendlane Autoresponder Review

Not long ago I published an article on building an email subscription list and why they’re so important to your online business ventures. And today I’d like to bring your attention to one tool that can help you build that all-important list and turn it into hard profits.

Sendlane Autoresponder is designed to help you capture email addresses, turn them into leads and ultimately convert users into paying customers. I tried a good number of autoresponders before I came across Sendlane – some pretty good, other not so much – and you’ll see why I’ve stuck with Sendlane ever since by the time you’re done with this review.

Sendlane features

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We may as well start at the top and dive right into looking at the features Sendlane has to offer. This is one of the best things about the platform too – it simply does more for you than the other autoresponders I’ve used.

• Email marketing: Grow your email list, create beautiful email campaigns and send your newsletters/content – all from the same dashboard.
• Analytics: Sendlane’s analytics technology allows you to track the performance of your marketing efforts, spot new opportunities and improve results.
• Marketing automation: Use customer behaviour to automate your marketing efforts, based on the actions they take and preferences they show.
• Landing pages: Create stunning landing pages in a matter of minutes to help you sell products faster and grow your email list even further.

 

Many autoresponders let you create full email marketing campaigns and a good number of them offer some sort of analytics. It’s the landing page builder that really sets Sendlane’s features apart, though. That’s not only helped me with my email marketing efforts, but improved by PPC performance, helped me sell my services and speed the whole process up while I’m at it.

 

Fees and pricing

Something else you’ll appreciate with Sendlane is how simple its pricing structure is. I’ve used some decent autoresponders that have let me down with confusing pricing structures or hidden fees. I’m glad to say that hasn’t been a problem with Sendlane and I also like how the firm increments its fees based on how many contacts you have. You can see the pricing structure on the website, but I’ll summarise it for you:

Up to 2,500 contacts: $19/month
Up to 5,000 contacts: $49/month
Up to 10,000 contacts: $69/month
Up to 25,000 contacts: $149/month
Up to 50,000 contacts: $269/month
Up to 100,000 contacts: $499/month

That’s it. No hidden fees, no complications and you can scale up as your contact list grows, keeping it nice and cost-effective all the way.

Interface and usability

 

Take a look at the video above and you’ll see how clean the Sendlane interface is. It looks great, feels just as good and it keeps all the functions you need no more than a few clicks away. I largely put this down to the fact Sendlane has been developed by experienced marketers who felt let down by the existing crop of autoresponders. Jimmy Kim and co. felt the platforms they were using lacked some key features and didn’t perform the way they wanted – so they built their own.
The good news for us email marketers is all their hard work is our gain, because I’m yet to find an autoresponder that ticks as many boxes as this one.

Customer service and support

 

As with any software platform you always want to know you have the backup of a good technical support team, should something go wrong. I can’t comment on the quality of technical support myself, as I haven’t run in to any problems in the year I’ve been using Sendlane. Although, I should point out they only offer email support and, while this isn’t particularly unusual for an online platform, I always like to see phone support offered.
On the plus side, you will find a pretty extensive Knowledge Base on their website. There are nearly 200 articles, based on common questions the firm receives, which should help you find the answers you need, except for some particularly technical issues perhaps. Once again, all I can say is I haven’t had any problems myself, although I have used the Knowledge Base on a few occasions to point me in the right direction.

Overall verdict

 

Overall, I have to say I’ve been thrilled with Sendlane since I started using it in the early days of 2015. Almost as soon as I signed up it became obvious the landing page builder would become a big feature in my marketing efforts – not only with email, but my paid advertising and promoting my services too.
The simple pricing structure is no small thing either, because it sucks feeling like you’re being taken for a ride by hidden fees and unnecessary complications. I’ve used cheaper autoresponders for sure, but I wouldn’t recommend some of them to my worst business foes (if I had any, that is).
Aside from features and fees, I feel I should make one more mention of the whole Sendlane user experience. The dashboard itself is a breeze to use and the online Knowledge Base is always there if you hit any roadblocks. My only concern is a lack of phone support, but I haven’t had any problems yet to need it. In short, the best thing I can say about Sendlane is it’s made my email marketing efforts more effective and I haven’t looked back once since signing up.

Get SendLane HERE